Produsa Labs · Go-To-Market
30-Day Organic Growth Plan
1,000 users per app + 20–40 alpha testers per app, across 4 products — Produsa, Hasta, Ever, Bhook.
Two engines, run in parallel
REACH engine1,000 / app
Wide and shallow. Content, launches, product loops, WhatsApp funnel. Fills the top.
DIRECT engine20–40 / app
Narrow and deep. Targeted outreach, real conversations, willingness-to-pay. This is Gate 2.
Per-product targets — each app runs the full plan
| Product | Users | Alpha | Primary channels |
|---|
| Produsa | 1,000 | 20–40 | X @produsa_ai + live WhatsApp build funnel + existing users to interview |
| Hasta | 1,000 | 20–40 | X intent leads via Grok + share-card / referral loop · reassurance tone |
| Ever | 1,000 | 20–40 | Freemium book · keepsake / memoir / family-history communities |
| Bhook (Hearth) | 1,000 | 20–40 | Recipe vault · family / cooking / Indian-food communities |
| Per app | 1,000 | 20–40 | Same goal for every product |
The four weeks
Week 1
Farm + Activate
- Reddit: comment daily to 50+ karma (no posts/links)
- Activate @produsa_ai: 1 demo/day
- Start Grok scouting
- Direct X outreach 15–20/day
Week 2
Ramp + Go Genuine
- First "I built this" posts (promo-friendly subs)
- 2 X posts/day + build-in-public
- LinkedIn founder posts
- Scale outreach 25–30/day · loops on · directories
Week 3
Amplify
- Launch spike: Product Hunt / Peerlist
- Boost same day on X + LinkedIn
- Start alpha onboarding calls
- Referral push
Week 4
Convert + Wrap
- Top up alpha to goal
- Willingness-to-pay: founding-price offer
- "Very disappointed" PMF survey
- Fix top-3 friction · mark Gate 2 pass / re-scope
Daily rhythm
Scout 20–30 leads→
You send 15–30 touches→
@produsa_ai 1–2 demos + replies→
Reddit comment (wk1–2) / post (wk3–4)→
Log the numbers
Hard rules
- You draft, Aditya sends — never auto-post to strangers
- Reddit: warm account only, home IP, human hands
- No fake social proof — real numbers or blank
- Hasta copy: no em-dashes, no prediction, reassurance only